Compare Trusted Review Providers for Online Businesses

  • Display trusted customer reviews and build your online reputation.
  • Increase traffic, conversions and sales.
  • Add Google Stars to your PPC campaigns and organic traffic improving click-through rates.

Why use our Service?

Trustpilot Feefo

Each trusted review provider works in slightly different ways, so it’s important to understand which service best suits your needs.

Simply submit your details to a select panel of no more than 4 providers and:

  1. Our panel will contact you to discuss your requirements.
  2. You can compare terms, pricing and services provided.
  3. Gain an understanding of the different review processes.
  4. Learn how you can interact with customers who leave reviews.
  5. Understand the difference between closed and open platforms.
  6. Ask for a free trial if you want to compare services

“Why use our service? - Competition! Our customer reviews providers are aware of our other panel members and they all want your business. By completing our form, you and they know that your quote request will be considered by all of the members of our panel.”

This service is available to companies of all sizes with a website, whether you are a sole trader or a FTSE 100 company.

Our service ensures that the ecommerce review providers know that you are looking for a competitive quote from other members of our panel! This service is completely free and there is no obligation to accept any quote.

What will independent customer reviews achieve?

  • Over 60% of your visitors will read customers’ independent reviews before purchasing.
  • Dependant upon the sector that you are within you can expect an uplift in sales in the region of 17%.
  • Your click-through rates can increase by up to 18%.
  • Unless you are offering a poor service or product, reviews from your customers will increase conversions.
  • Many customers will research your business before purchasing in-store. So, if you have a high street presence this will also aid sales.
  • If you have physical advertising such as posters, banners or if you appear at exhibitions you can include your Customer Satisfaction Rating to your marketing here too.
The benefits of displaying reviews from your customers

No business, if it is survive in today’s World, can be complacent. Social networking and other online forums have empowered the consumer and years’ of hard work can quickly be undone if your company is shamed on the internet and social media. It is therefore important to provide a forum that you can manage, receive customer feedback and respond to quickly. Finding the right product or service review solution for your company is therefore key.

Asking your customers for reviews is a positive move as it allows you to understand your business better and how it is perceived by your customers. If any problems come to light or suggestions are made you can consider them and respond in the public domain in a polite and professional manner. Addressing their concerns shows your existing customers and potential customers that you value their business. Acknowledging and responding to positive reviews are also just as important as that customer has taken the time to help you!

When being asked to provide a customer review some customers will see this as an opportunity to make a complaint, but this should not be shied away from. In fact should you have only great reviews then the validity of your independent reviews or feedback service could come into question. Take the time to research the customer’s complaint and formulate your response carefully. You may find out something about your company that you were not aware of and this could be costing your business income.

Displaying your customer reviews online will improve your online reputation and give uplift to your sales.

Google Stars

Usually after you have received a certain number of reviews, if you are running a PPC (pay per click) campaign with Google Adwords then with a little help from your reviews provider you will start seeing the ‘Google Stars’ or ‘Review Stars’. Getting these Stars in your adverts is trust sign and will help guide traffic towards your site and uplift in sales shouldn’t be far away.

The review providers will also make indexable content available. This is the stuff that search engines love, it is not the information that we necessarily look for when we browse the internet, it is the content that a search engine looks for. Having the review content on your site as HTML text or XML text will help increase your visibility to search engines. This may also help you display organic ratings stars, whilst this is not usually guaranteed, the customer feedback provider can provide you with guidance. It is usual for them to be a Google Certified Partner and they’re able to impart their knowledge.

Plus, the reviews from your customers will be unique content for your website and products. They will also use a language that your other customers will use when they carry-out their searches and may match some of their Long Tail Searches. This will improve the chances of ranking higher on the Search Engine Result Pages (SERPs).

So, not only will customer feedback help the overall performance of your company it will also help improve your ‘SEO’ (Search Engine Optimization) and make you more visible in the ‘organic’ search results pages. A better organic result can also be perceived as another trust sign and will help keep down your PPC costs!

Find the right provider

As with any purchase, you do not want to look at cost alone as the review providers will tie you in for 6 to 12 months. Therefore, you should ask them such questions as: who their clients are? Are their clients a similar size to your business? Are their clients within the same industry sector? There may be a reason why one sector veers towards one reviews provider. Ask them what sort of uplift they have helped achieve? Most importantly, particularly if you are a small company without a team of developers or without a marketing department, ask them what level of support they will offer you. If this is new to you and you do not have much experience you could make some serious mistakes, so make sure that they are there to guide you at all times.

When having your initial discussions also find out whether they can provide you with any data in relation as to when is the best time of day to send out a review request to your customers and whether you have control over this. You want as many responses as you can possibly achieve and do not want your request deleted upon receipt. Also you may provide only a Service, so ensure that they can ask for ‘Service Reviews’ only or, if the case may be, ‘Product Reviews’ only or both. Finally, ask what measures are put into place to ensure that their reviews are those of a genuine customer. The last thing that any business wants to create is an opportunity for someone with malicious intent……perhaps a rival? This will also ensure that your visitors trust the reviews too.

The importance of customer ratings can be demonstrated very clearly with the ability to call a dynamic rating image from the review provider which we have put to good use on our bicycle insurance comparison page.